September 28, 2011

Print Design

The first element designed for Media, Marketing, and More! Inc. (MMM) was the logo. Kelley green is our basic color. The exclamation mark is an important design element we will be using in creative ways (circles, rectangles and squares).

Another local marketing company was already using the exclamation mark in their design, so we had to get creative: We turned it sideways.






















Notice also the footer element, designed to be easily used in all work documents, power-points, etc.

Because all print needs to be adapted to black and white on occasion, here is a black&white design. It is simplified, without the curved gradient on top.






















With the exclamation mark turned sideways, we now have a 'space' in the circle we can use to highlight what ever we choose. We like to put a keyword or client name there as it fits the purpose of the document. Unique and a bit fun.

We ordered and received the stationary from the printer. There is nothing quite like holding your own design on beautiful heavy paper. Yum.

Next: My several-month-adventure in Nametags

September 27, 2011

Ad Campaign

Dr. Duffin is a fantastic dentist! Glad I could help out with some of their advertising and marketing. The picture of their office building is one I took.



More videos featuring images I did for Dr. Duffin can be found here:
http://youtu.be/4xdSxgZEmh0
http://youtu.be/P-PaGnHI5_M

September 25, 2011

Logo Re-Design

One of the first projects I got to do when I began work at Media, Marketing and More! Inc. was to give them a new 'brand'. A long-standing and well known business here in Columbus, GA, MMM is a reflection of it's founder, Marquette McKnight.

Observations: Colorful office, modern art (including Andy Worhol), laughter, red-head with Irish heritage, intensity, (not to mention great experience and know-how).

Here is the logo that MMM had for the last 10+ years.









I did quality research and then presented our new look and feel.

COLOR is very important to me. It says so much. This green is not only a favorite color of Marquette's, it shows the energy and vibrance that she has in her work.

It is a bit unusual to have an exclamation mark as part of a legal business name, so I began my mission to use it well.

Here is our new logo:







A logo needs to be adaptable to both color and black and white printing. It also needs to be legible in both large and small sizes. Here is the logo in black&white:







Next adventure: Stationary and Envelopes...