Print Design

Fly Card / Mailer
Mackie Landscape Design
Printed on glossy cardstock

Along with the design-to-print, I did all the image photography for these cards. These pictures were collected from several sessions, including a night shoot needed to showcase lighting.

Design Wise: What do you see first? What information is easiest to see and understand? What is the 'line of sight' you follow (if a laser could trace the path your eyes take, what shape would be left on the paper)? Are there words you skip over?

Tools used: size variation, simple lines, clean contrast, and color (I love lots of balanced color in photographs! Color brings energy, and a business wanting to grow needs to show that energy. Blue and green fonts reflect that this is a landscape company.)

Beyond Actual Words - Communication in Design

What are you communicating?

Is it what you want to say?

The words you place on an ad, on a website, in print, are all important. But they are not even HALF of all you are 'saying'.

Comparison:
Verbal communication means more than the actual words. The sound, inflection, volume, and tone can say very different things while the words remain the same. Throw in circumstance and body language and you have a very complex delivery system of meaning. How many different ways can you say the boring statement "She went to the store"...? (SHE went, and not me?) -pouty- (She WENT already- but I wanted to go!)-frustration- (WHERE did she go?) -I'm lost- (which store?) -confusion- (she went SHOPPING?) Now we are getting more interesting. -whose money is she spending?- -she is spending money AGAIN?- ... How many different ways can YOU say it?

Visual communication is just as involved! Tools used in visual design can show who you are, what you do, how you do it, where you came from, where you are going, and so much more.

Some of these tools are:
#1. fonts

#2. colors

#3. layout and composition

#4. complexity/simplicity

#5. texture

#6. amount of content

Example for Fonts

http://www.stumbleupon.com/su/2MX8dE/phraseologyproject.com/

http://www.freefonts.in/free-fonts-download/


How would describe these fonts? What adjectives would you use? Masculine or feminine? Straight-forward? Interesting? Complicated? If you really get into it, you could go on and on. Every choice has both positive and negative associations. Can you see both?

(Posts on Color Psychology, Color Theory, Color Combination's in the making)

(Posts on layout and composition, complexity/simplicity, texture, amount of content in the future)

Now that you are seeing more of the whole picture, tell me, what are you REALLY saying?

Design: Business Cards

A variation to Media, marketing and More! Inc.'s brand of green, everyone liked the idea of having their 'own' color of cards:

This was the final approved design. All said and done, there were over 20 designs we whittled through to get to these. Ahhh success!!!

(For further info on MMM's branding color choice and use of the sideways exclamation point, see previous blogs. Cool stuff.)

Event Photography: Ribbon Cutting

October 13, 2011
Ft. Benning Gateways
Ribbon Cutting Ceremony

It was a pleasure to document this important event with such inspiring people. I support those who give their time, effort, and energies to build a lasting positive impact on the future.

Georgia Department of Transportation board member Sam Wellborn

The Ribbon Cutting

City of Columbus' Mayor Teresa Tomlinson speaks to the media

Fort Benning commander Maj. Gen. Robert Brown, John Flournoy, chairman of the Gateways Foundation, Marquette McKnight of Media, Marketing and More! Inc., Georgia Department of Transportation board member Sam Wellborn, Helena Coates also of Media, Marketing and More! Inc.

The National Infantry Museum

View the WRBL Channel 3 News Report:
http://www2.wrbl.com/news/2011/oct/13/ribbon-cutting-new-fort-benning-gateway-ar-2552331/

Read more: http://www.ledger-enquirer.com/2011/10/13/1775979/fort-benning-completes-gateway.html

Marquette assisted Hal and DJ of Pope Video Productions in making a very impressive video that ran during the ceremony. It is in high demand! As soon as it is available on YouTube or another available link, I'll let you know!

Print Design

The first element designed for Media, Marketing, and More! Inc. (MMM) was the logo. Kelley green is our basic color. The exclamation mark is an important design element we will be using in creative ways (circles, rectangles and squares).

Another local marketing company was already using the exclamation mark in their design, so we had to get creative: We turned it sideways.

Notice also the footer element, designed to be easily used in all work documents, power-points, etc.

Because all print needs to be adapted to black and white on occasion, here is a black&white design. It is simplified, without the curved gradient on top.

With the exclamation mark turned sideways, we now have a 'space' in the circle we can use to highlight what ever we choose. We like to put a keyword or client name there as it fits the purpose of the document. Unique and a bit fun.

We ordered and received the stationary from the printer. There is nothing quite like holding your own design on beautiful heavy paper. Yum.

Next: My several-month-adventure in Nametags

Ad Campaign

Dr. Duffin is a fantastic dentist! Glad I could help out with some of their advertising and marketing. The picture of their office building is one I took.



More videos featuring images I did for Dr. Duffin can be found here:
http://youtu.be/4xdSxgZEmh0
http://youtu.be/P-PaGnHI5_M

Logo Re-Design

One of the first projects I got to do when I began work at Media, Marketing and More! Inc. was to give them a new 'brand'. A long-standing and well known business here in Columbus, GA, MMM is a reflection of it's founder, Marquette McKnight.

Observations: Colorful office, modern art (including Andy Worhol), laughter, red-head with Irish heritage, intensity, (not to mention great experience and know-how).

Here is the logo that MMM had for the last 10+ years.

I did quality research and then presented our new look and feel.

COLOR is very important to me. It says so much. This green is not only a favorite color of Marquette's, it shows the energy and vibrance that she has in her work.

It is a bit unusual to have an exclamation mark as part of a legal business name, so I began my mission to use it well.

Here is our new logo:

A logo needs to be adaptable to both color and black and white printing. It also needs to be legible in both large and small sizes. Here is the logo in black&white:

Next adventure: Stationary and Envelopes...