Mackie Landscape Design
Printed on glossy cardstock
Along with the design-to-print, I did all the image photography for these cards. These pictures were collected from several sessions, including a night shoot needed to showcase lighting.
Design Wise: What do you see first? What information is easiest to see and understand? What is the 'line of sight' you follow (if a laser could trace the path your eyes take, what shape would be left on the paper)? Are there words you skip over?
Tools used: size variation, simple lines, clean contrast, and color (I love lots of balanced color in photographs! Color brings energy, and a business wanting to grow needs to show that energy. Blue and green fonts reflect that this is a landscape company.)
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