October 26, 2011

Web Design and Build

Mackie Landscape Design
www.mackielandscapedesign.com

How do you create a site to:

Reflect quality product and workmanship?
Remind the viewer of landscaping?
Show reliability and experience?
Show breadth of skill?
Includes some flowers but still feels masculine?


Design

Colors: white (clean) blues (water, refreshing) greens (plants, growth) blacks (in small amounts here, they provide contrast, clarity)
Images: strong, with pleasant and balanced composition
Frames: organization and line of sight
Texture: water, natural landscaping materials, rock
Organization: products and results in horizontal bar, detailed company information in side bar, header (first thing you see) keeps your attention, easily locate-able contact information on every page

Build

Slide show: draws attention to strong images
Click to see more images: more visuals at command of viewer
Buttons: float over/light up water-bubble is a cool effect

10 pages
Several month planning phase
Several month build

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